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      <image:title>Content Writing Tips &amp; Tricks - Increase the Success of Your Small Business (with no more than a blog) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - Increase the Success of Your Small Business (with no more than a blog) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - Increase the Success of Your Small Business (with no more than a blog) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - Increase the Success of Your Small Business (with no more than a blog) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - Increase the Success of Your Small Business (with no more than a blog) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - Increase the Success of Your Small Business (with no more than a blog) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - Increase the Success of Your Small Business (with no more than a blog) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - Bounce Back From Your Next Creative Rut With These Helpful Tips - Make it stand out</image:title>
      <image:caption>Go ahead, right click and save this infographic for later.</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - Copywriting vs Content Writing: How to tell the difference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - Copywriting vs Content Writing: How to tell the difference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - Copywriting vs Content Writing: How to tell the difference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Content Writing Tips &amp; Tricks - Copywriting vs Content Writing: How to tell the difference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - Outline Your Brand Story in 3 Simple Steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - Outline Your Brand Story in 3 Simple Steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - Outline Your Brand Story in 3 Simple Steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Content Writing Tips &amp; Tricks - Outline Your Brand Story in 3 Simple Steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.xolindy.com/content-writing-tips-tricks/instagramcaptions</loc>
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    <lastmod>2021-09-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60dde2081e383f38d4a5fd1c/1625888043549-P4IKP2WWIXF7UQGG492A/4%2Bcopy.png</image:loc>
      <image:title>Content Writing Tips &amp; Tricks - How to Write Instagram Captions that Increase Engagement - We are all guilty of writing captions that don’t require your audience to interact with the post.</image:title>
      <image:caption>While there’s a time and place for that, when it’s time to ask your audience to purchase your goods, including a call to action is crucial for boosting engagement rates. call to action, noun. a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive (e.g. buy now or click here).</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - How to Write Instagram Captions that Increase Engagement - There is no sale without the story; no knockout without the setup.” - Gary Vaynerchuck</image:title>
      <image:caption>Gary Vaynerchuck’s latest book Jab, Jab, Jab, Right Hook  is all about marketing yourself and/or business in a way that engages followers and entices them to: like your brand buy your products In other words: gain the trust of your audience through jabs so that they will buy your right-hook.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60dde2081e383f38d4a5fd1c/1625887092718-Y4FPMVW4PILXBSDADY7K/1%2Bcopy.png</image:loc>
      <image:title>Content Writing Tips &amp; Tricks - How to Write Instagram Captions that Increase Engagement - The jury is still out on whether it is more important to post eye-catching pictures or incredible captions.</image:title>
      <image:caption>However, one thing is for certain: your caption should always relate to the (professionally edited) picture you post it with. Listen. Nobody is going to want to click on a drool-worthy picture of a hamburger just to read a comment about how your mom accidentally dyed her hair pink last night.  Use your picture for inspiration and make sure that the photo accurately and directly associates with the written content you are sharing.</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - How to Write Instagram Captions that Increase Engagement - People relate to each other by sharing stories.</image:title>
      <image:caption>When you tell a meaningful, true story about your life, the message will be heard by your ideal audience.  We all forget that social media should be social, so use your captions as a way to conversate with your followers, just as you would in real life.</image:caption>
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  <url>
    <loc>https://www.xolindy.com/content-writing-tips-tricks/contentmarketingglossary</loc>
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    <lastmod>2021-12-17</lastmod>
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      <image:title>Content Writing Tips &amp; Tricks - A Beginner’s Guide to Content Marketing: the terms you need to know - Influencer - Infographic</image:title>
      <image:caption>Influencer: Influencer Marketing Hub explains that an influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position, or relationship with their audience. Influencers can be celebrities, content creators, bloggers, or industry leaders with expertise in a particular niche that they actively engage with. To break it down further, influencers fall into 4 different categories based on their social media follower count. Mega influencers have more than 1 million followers. Macro-Influencers have between 10k and 1 million followers. Micro-Influencers have between 1k – 10k followers. Nano-Influencers have less than 1k followers. The smaller the audience an influencer has, the better engagement rates tend to be. Brands are now starting to focus on working with nano and micro-influencers for this very reason— loyal followers are more likely to interact with your posts.</image:caption>
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    <image:image>
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      <image:title>Content Writing Tips &amp; Tricks - A Beginner’s Guide to Content Marketing: the terms you need to know - Search Engine Optimization (SEO)</image:title>
      <image:caption>Search Engine Optimization (SEO): SEO is the process of using keywords to optimize your content, usually website content, to get organic traffic from search engine results. Search engines frequently scan websites to understand what the site is about, and grasp on keywords to understand the full-picture of the brand.  To slay your website SEO, first make a list of keywords that are most relevant to your brand. Then, plug in those keywords throughout your content content optimization. When I was first starting out as an SEO content strategist, my manager told me to replace pronouns with keywords. So, instead of a sentence like, “It is good for marketing to your ideal audience” you could say, “Content is good for marketing to your ideal audience.”</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - A Beginner’s Guide to Content Marketing: the terms you need to know - Ad Promotion - Analytics - Audience</image:title>
      <image:caption>Ad Promotion: We’re starting out easy. Promotions are a great way to inform potential clients about your products and/or services and how to access them. Social media platforms like Facebook, Instagram, and Pinterest all have promotion options that are relatively cheap and use analytics to push your advertisement to your ideal clients. Buffer suggests testing out promotions on different platforms to see what works; run an ad for several days to see if it’s a channel worth investing more in. “SPEND $5 PER DAY ON FACEBOOK OR INSTAGRAM ADS FOR A LITTLE MORE EXPOSURE.” - BUFFER</image:caption>
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    <image:image>
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      <image:title>Content Writing Tips &amp; Tricks - A Beginner’s Guide to Content Marketing: the terms you need to know - Keyword</image:title>
      <image:caption>Keyword: Think about your latest Google search. What information did you want to find and what did you type in the search bar to discover the information you needed? The words you typed into the search engine were likely keywords, single words or phrases typed into search queries to find information. The more keywords you use on your website, the more likely it is that your website is at the top of search engine results.  PRO TIP: Blogging about your niche is a great way to naturally include keywords and, in turn, gain recognition (and traction!) from search engines.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60dde2081e383f38d4a5fd1c/1625889706063-PKDEMKJZMAOX0LJ3JVBH/4%2Bcopy-2.png</image:loc>
      <image:title>Content Writing Tips &amp; Tricks - A Beginner’s Guide to Content Marketing: the terms you need to know - Engagement Rate:</image:title>
      <image:caption>This one is easy! It’s the rate at which people interact with your content. Likes, comments, and shares all count towards your engagement rate. Here’s an example of how to calculate your engagement rate for a piece of content: Likes: 100 Comments: 10 Followers: 1,000 100 + 10 = 110 110 / 1,000 x 100 = 11% engagement rate. Here’s a breakdown of engagement rates according to scrunch.com: ·      Less than 1% = low engagement rate  ·      Between 1% and 3.5% = average/good engagement rate  ·      Between 3.5% and 6% = high engagement rate  ·      Above 6% = very high engagement rate</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dde2081e383f38d4a5fd1c/1625889299300-4IXO19047FNI9Q7DKPE0/2%2Bcopy-2.png</image:loc>
      <image:title>Content Writing Tips &amp; Tricks - A Beginner’s Guide to Content Marketing: the terms you need to know - Blogging - Buyer Persona</image:title>
      <image:caption>Blogging: The use of a blog on your brand’s website is a great way to share information on a topic while informing your audience of your expertise. Plus, adding blog posts filled with keywords will boost your search engine optimization (SEO) so that your brand easy for your target audience to find (more on this later)! Buyer Persona: HubSpot said it best, “A buyer personal is a semi-fictional representation of your idea customer based on market research and real data about your existing customers.” Start creating a buyer persona by giving your ideal customer a name. Then, give her/she background and personality based on the demographics of your ideal audience and your existing clients. Hubspot defined buyer persona as semi-fictional for a reason— your buyer persona(s) mimic real people, you just might haven’t met them yet!</image:caption>
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      <image:title>Content Writing Tips &amp; Tricks - A Beginner’s Guide to Content Marketing: the terms you need to know - Call-to-Action - Conversion Rate - Copywriting</image:title>
      <image:caption>Call-to-Action:  You’ve given your audience information, now decide what you want them to do with it. Listen up—us humans aren’t as smart as we lead on. Some of us are able to digest information but aren’t sure what actionable steps to take to use it to our advantage. That’s where call-to-actions come in handy. Once you’ve given your information, attach a simple statement to the end of your content to get an immediate response from your audience. Simple phrases like join us for a free month or send me specials now are emotionally-charged CTAs that your audience won’t be able to resist making a move on. Use CTAs at the end of blog posts, social media content, email campaigns, or wherever else you want your audience to engage with your brand!</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Meeting new humans is one of my favorite things! If you’re the writing type: Send me an email with some deets on your project or ideas about how we can work together to create a stellar force in this world. We’ll set up a phone call later. If talking it out is your jam: Get your coffee (or cocktail) ready and choose a time on my calendar that works for you! We’ll dive into all of the details over the phone. I can’t wait to get to know ya and get a real feel for your brand and creativity. xo, lindy</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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