Ran.dom.o.si.ty 7.4.0
Courtney Smith, Founder + Personal Stylist
Virtual and In-Person Styling for the Everyday Gal
Services: Website copy consultation, campaign content, book editing
What I Did:
Courtney originally approached me for a website consultation appointment which spiraled into more writing projects for her personal styling brand. Courtney, who had been running her business off a website that had not been updated in years, wanted to begin the process of editing her website content to get with the times.
I spent an hour taking a detailed look through her website and took notes on things that were working well, areas for improvement, as well as brainstormed ideas to elevate her existing website content.
Immediately upon review, Courtney hired me to construct written content for her Style with Purpose campaign. She needed words that detailed the reason behind the campaign and how to get involved.
Once the campaign launched, Courtney and I began working on editing her upcoming book which details the importance of a capsule wardrobe and how to create one yourself! Word by word, Courtney and I have combed through her publication to seamlessly educate and entertain her future readers.
“My website copy consultation with Lindy helped breathe energy into my creative process. With her help, I was able to get straight to work making some tweaks to get my website back to where it needs to be!”
- Courtney Smith
How it Worked:
Courtney has slowly begun to utilize my notes in order to update the written content on her website. After our recap call, she felt confident to go forth and make the edits without my continued help—including working a Style with Purpose page onto her site that includes the description of her campaign.
We are continuing to edit her book which should publish in late 2021.