Superfine Yarn Co.
Sarah Flinn, Founder + Creative Director
Hand- Dyed Yarn Shop and Subscription Service
Services:
Social media captions, website copy, campaign content
Sarah Flinn, Founder + Creative Director
Hand- Dyed Yarn Shop and Subscription Service
Services: Website copy, social media captions, campaign content
What I Did:
Sarah came to me needing website copy for her unpublished site and I have been lucky to continue to work with her as she grows her hand dyed yarn business. Sarah hired a graphic designer to build her website using my copywriting to fill the pages. Overtime, Sarah and I have worked together to add pages filled with copy to her site as her business expands.
Once her website was launched, Sarah hired me for a variety of other writing projects including 30+ social media captions, email marketing campaigns, and print advertisements, and digital campaigns.
“Before I met Lindy, I was struggling with writing for my business and spent hours staring at a blank screen. Because of Lindy, writing is no longer a stress in my life. She makes it easy.”
- Sarah Flinn
How it Worked:
Sarah doesn’t consider herself a strong writer, so hiring me to write for her has allowed her to concentrate on other aspects of her business.
Thanks to our partnership, Sarah has time to focus on
Expansion: Sarah has launched her e-commerce shop which now houses 20+ unique hand dyed yarn and knitting kits for year round purchase. She also sells her yarn at trade shows throughout the year.
and
Creative campaigns: In 2020, Sarah launched her Club Yarnton subscription box to supply yarn shops with exclusive colorways. I assisted Sarah in crafting a print advertisement to include in her 2021 look-book to announce her new membership subscription.
To date, Sarah has sold 20+ memberships to yarn shops around the country.