Daydream Co.
Holly Baumgartl, Founder
Brand Designer for Entrepreneurs + Mindset Coach for Creative Small Business Owners
Services: Email course funnel, website copy consultation, website copy
What I Did:
After working with Holly for over 2 years on ad-hoc services such as email funnels and website copy consultation, Holly approached me to work with her to collaboratively rebrand her graphic design business into an umbrella brand that encompasses her goals as a multi-passionate entrepreneur. Her goal was to pivot away from solely offering graphic design services to owning a brand that offers services for clients in a variety of niches. Her vision was to have a vintage, timeless feel to her website and she needed her website copy to take her dream to the next level.
Holly filled out my detailed brand questionnaire that was built uniquely for her website copy project. From there, we went through the brief together, highlighting verbiage and personal stories that could be used throughout her website to strategize ways to elevate the mission of her new brand through copy. Using her original language as a guide, I elevated Holly’s ideas into captivating website copy that touches on her audience’s pain points while giving them an inspirational nudge in the right direction: hiring her to increase their brand awareness through brand design or utilizing her coaching services to shift their mindset.
"I hired Lindy to write copy for an email course and immediately knew I needed to hire her for more projects, and I have! Her process is wonderful and she includes you and your vision every step of the way.”
- Holly Baumgartl
How it Worked:
Today, the team at Daydream Co. creates purposeful aligned brands for eager entrepreneurs by laying a foundation of trust that builds a deeper connection. Through brand design or mindset-focused business coaching, the goal of Daydream Co. is to help clients discover their “why” by bringing their daydreams to life through creative, intentional actions that produce effective results.
Since her website launch, Holly has received 2x the amount of local inquiries through unique Google searches. She is now confident that the voice of her messaging and usability of her website ensures that she is a top candidate for brand design and mindset coaching in Cleveland, Ohio’s creative community.